Usability testing asks real people to perform everyday tasks—sign-up, search, payment—while you observe where they pause, click blindly or give up. By focusing on behavior instead of opinion, it exposes bottlenecks invisible to analytics dashboards.
Digital teams run three core formats:
- Moderated sessions (live or remote) for deep think-aloud insights.
- Unmoderated tests that replay hundreds of journeys at scale.
- A/B experiments that prove which design fixes actually move metrics.
When insights flow into design sprints quickly, the product feels effortless, trust rises, and support tickets disappear.